A beep came from Greg’s suit pocket. He reached in and pulled out his Blackberry and frowned at the screen. His conference call with his new client started five minutes ago.
“Damn,” he muttered as he clipped his Bluetooth headset to his ear and keyed the speed-dial for his conference bridge. The old man hated to wait.
He beeped into the bridge. “Good morning, this is Greg. Who all’s here?”
“It’s about time,” the voice shoveled a load of gravel through the phone line.
“Mr. Harver, thank you for taking some of your valuable time to join our call this morning,” Greg tried the ass-kissing approach.
“Cut the crap, Simon.” So much for the ass-kissing approach. “This proposal you sent last night won’t work. I want to hear the first one again. What was it, some kind of fruit?”
“A topical lotion.”
“Yeah, that’s it. The tropical thing.” Mr. Harver got excited.
“It’s a topical- never mind. Ok. Project Fruit. Let’s start from the beginning,” Greg said. He loved to recap things during billable hours. There was a lot of money to be made needlessly discussing the past.
“The problem you are facing is that your drugs really work. They cure people.” He waited for this to sink in. “This is unheard of in the pharmaceutical market. There is no recurring revenue in this business model. To make matters worse, the government just imposed a maximum price per pill, so price-gouging is out. You need a new plan for business development. And that’s why you hired Simon Says! for your consulting.” Greg paused for a second. Damn am I good!, he thought.
A voice beeped into the conference cell. “Sorry, I got disconnected. It’s me again.” Mr. Harver said. “What were you saying?"
“You need to make a drug that gets people sick, but only when they stop taking it.”